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Pianist in Orange Suit Asks Commuters to Help Feed the Hungry

New Yorkers bustling through Manhattan's Grand Central Terminal during rush hour recently couldn’t help but
noticed classical pianist Yefim Bronfman sitting at a Steinway wearing a bright-orange suit.

The Grammy Award winner, who performs with many of the world's leading orchestras, is helping raise money
and publicity for the Food Bank for New York City, which provides 250,000 meals each day to people in New
York's five boroughs. Orange is the color of the food bank's current hunger-awareness campaign, called ``NYC
Goes Orange.''
An estimated 250,000 people passed by Bronfman during the 30-minute concert. In a telephone interview, the 49-year-old musician said
he wasn’t worried about the commuter hub's noise and frenzy or the venue's various unknowns.
``I didn't know the acoustics, so there was uncertainty about that,'' said Bronfman, who lives in Manhattan.
The goal of ``NYC Goes Orange,'' for which a number of corporations, restaurants and supermarkets provide donations and promotional
support, is to encourage people to donate money so the Food Bank can provide 1 million additional meals through Dec. 31.
``As we head into the holiday season, we want to remind people that hunger is a year-round issue,'' said Gregory Boroff, who oversees
fundraising for the Food Bank.
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